8 Tips to Improve Your Writing
“Writing is easy,” according to Mark Twain. “All you have to do is cross out the wrong words.” Oh, if only it were that simple. Most of us have to write as part of our day-to-day work tasks, but that doesn't mean it’s easy for us. The process of taking thoughts...
7 Helpful Tips for Hiring a Great Freelancer
When you have a specialized job that you need done, but there’s not enough work to hire a full time employee and not regular enough work to hire a part time one, what you want is a freelancer. For many small businesses, bringing in freelance and contract employees is...
7 Steps to a Better Email Signature
Social media may be hot, and few things can replace face-to-face networking, but for straight up business communication, email is still king. Hundreds of billions of emails are sent every day by employees of companies all over the world, and we’re not showing any...
Customer Retention: The Key to Success!
We’ve all heard the old song: make new friends but keep the old, one is silver and the other gold. The same philosophy holds true for business customers. It’s great to attract new customers; they mean new sales, new contracts, and new opportunities for your business...
Four Good Reasons to Regularly Update Your Website
As a living and evolving part of your company’s marketing plan, your business website is not a one and done proposition. It’s not enough to just create a great site — you’ve got to update your site so it changes and improves along with your business. And if you’re not...
5 Tips for More Effective SEO
If you work in marketing, build websites, or manage your business’s social media, you’ve probably heard enough about SEO in the last few years to last a lifetime. Search engine optimization is an important — and overly hyped — technique for getting your business’s...
Short and Sweet: Ideal Video Lengths for Social Media
The average person has an eight second attention span, according to a 2015 Microsoft study. It’s short, but can you blame us? With so many spangly visuals constantly competing for our attention, it’s hard to focus on anything for an extended period of time. And while...
5 Tips for a Great Facebook Split Screen Interview
Digital trends may come and go, but Facebook doesn’t seem to be going away anytime soon. The network recently hit an astonishing two billion users, and since it launched its Live feature a little over a year ago, the potential for both connectivity and business...
9 Tips For Creating Great Written Content
The internet may be a visual medium, but all pictures and no text make the web a pretty but underwhelming place. Whether your goal is to inform, educate, or explain, you need to provide at least some written content to get across ideas and concepts related to your...
6 Tips for Becoming Better at Delegating
Even if you’re the world’s greatest, most efficient, and most organized entrepreneur, you’re still up against the tyranny of time. To put it bluntly, if you’re running a successful business (or making every effort to do so), you can’t do everything yourself. There...
Five Kinds of Tasks a Solopreneur Should Never Trust to Others
Lots of entrepreneurs are flying solo these days, and these solopreneurs have a lot to do to get their businesses off the ground. After all, if you’re just getting started, you’re on your own, and you have to do it all. But as you gain momentum and confidence, the...
6 Key Website Components For a Smooth Client-Website Developer Relationship
Business websites frequently need updating, and on a less frequent basis, they need redesigning. Unless you’re tech savvy enough to build and update your website on your own, you’ll be working with a web developer to keep your site up to snuff. A good developer will...