DIY Skills! 5 Places to Learn Coding
We know how websites and emails are supposed to look, but when it comes to the source code behind them, well, that’s a job best left to the programmers. Or is it? After all, even a small bit of coding work can get expensive if you have to hire it out. But that’s not...
Video Blogging: 5 Steps to Great Takes!
Reading and writing may be the backbone of most successful blogs, but if you want your content to get shared more often, it’s a good idea to make some video posts from time to time. These are short clips of you (or an associate) discussing a topic instead of writing...
Email List Woes: 6 Reasons Why People Unsubscribe — And How to Prevent It!
It’s always a great feeling to watch your email subscriber list grow, but it’s an equally disheartening feeling to watch it shrink. If you find your numbers dwindling with every email you send, it’s probably a good idea to stop and figure out why you’re losing...
5 Common Mistakes Social Media Marketers Make
Even though it feels like we’ve been using social networks as part of our marketing efforts for a long time, in reality we’re still just feeling our way through the social media landscape. And really, can you blame us? The rules for social media seem to change nearly...
7 Tips For Making the Most of Facebook Live
Last week, we told you about Facebook Live, a new live streaming function on the popular social network. This week, we’d like to delve a little deeper and talk about using Facebook Live as part of your company’s marketing efforts. After all, it’s a powerful and free...
Facebook Live 101
It’s no longer enough to live Tweet or post photos from events as they happen. Now, with better mobile networks and a video camera in just about everyone’s pocket, live video streams are becoming the standard in updating followers and customers. Recently, Facebook...
Beyond Likes: 6 Things Business Should Know About Facebook Reactions
Ever since Facebook debuted Likes in 2009, people have been asking for a Dislike option, and some have even wondered when the Love button will be available. Apparently, a simple “Like” doesn’t cover enough of the emotion that people want to display when they...
6 Steps to a Successful Social Media Strategy
In the marketing world, social media is still somewhat akin to the wild west. It’s a new frontier, continually expanding, and while we’re doing a pretty good job defining the rules as we go along, the problem is that the lay of the land keeps changing. Users come and...
5 Ways to Optimize Your Facebook Ads
Don Draper never had to go over strategies for Facebook ads, but in 2016, expanding marketing efforts to social networks is just how advertising is done. When it comes to Facebook ads, as with any ads, you want to get the most for your money. This means reaching the...
6 Reasons to Accept All Linkedin Requests
“Who is this person,” you wonder, “and why does she want to connect with me on Linkedin?” We’ve probably all asked ourselves this very question when faced with a Linkedin request from someone we don’t think we know. Social networks are for connecting with friends and,...
3 Good Reasons to Take a Break (And How to Actually Do It)
We’re always told to work extra hard, to push ourselves, to go past what we think is our limit. There is always someone out there, we’re told, who wants success just as much as we do, and if we don’t keep working, someone else will get there first. It’s all good...
6 Ideas for Visual Social Media Content
Humans are visual creatures, and all the social media with which we’re currently enthralled fits so well with our inherent love of pictures. Photos on Facebook catch our eye as we scroll by, we devour the visual content on Pinterest, and Instagram became popular...