7 Steps to a Better Email Signature

7 Steps to a Better Email Signature

Social media may be hot, and few things can replace face-to-face networking, but for straight up business communication, email is still king. Hundreds of billions of emails are sent every day by employees of companies all over the world, and we’re not showing any...

8 Tips for a Welcome Email that Shines

Whether you get new email subscribers via your website, a social media contest, at an event, or through some other method, they all have one thing in common: they actively want to be on your email list. It’s no wonder, then, that welcome emails — that initial...

When to Send Marketing Emails: A 3-Part Discussion

There’s no question that email has completely changed the marketing game, but it’s not always a foolproof way to get your messages across. You want your subscribers to actually open and read your emails, not automatically relegate them to the trash bin or (even worse)...

6 Tips to Stop Emails Going to Spam

It may be the high-pitched punch line of an old Monty Python sketch, but when it comes to the marketing emails that you send out to your recipient list, you want nothing to do with Spam. With all the time you spend crafting those messages, you want them to be read,...

3 Reasons Email Marketing is Not Dead

The belief that email marketing is dead is gaining traction in marketing circles as the popularity of Facebook, Instagram, and other social media outlets increases. It would appear as though consumers are shifting their eyes away from email and more towards these...