You know that you need to use Twitter to promote your business — that much is clear. How to use it, however, is an entirely different matter. Simply put, you’re not likely to draw many followers with just any string of 140 characters, nor are you likely to...

  A blog is a powerful and often underrated marketing tool for your business. While Facebook posts lean toward the visual and Twitter content is limited to 140 characters a pop, blog posts are an ideal way to provide useful information to your regular customers....

Before Facebook likes, Twitter follows, Instagram hearts, and the divvying up of life’s minutiae into updates, tweets, and hashtags, a website was how a savvy business made its digital presence known. Of course, with the increasing popularity of social media, many...

It used to be either a tic tac toe board, the pound sign, or a way to indicate your rank (usually #1), but these days, those intersecting pairs of horizontals and verticals are definitely a hashtag. If  you’ve spent any time at all on Twitter, Instagram, Facebook, or...

Facebook is an important part of any successful marketing strategy, but you’ve got to use it properly to have a broad reach. If you’re not familiar with the term “reach” as it relates to Facebook, it refers to how many users see the content that you post. Not just...

The job of social media manager didn’t even exist a decade ago, but today it’s a highly viable career option. However, for companies and organizations that have been up and running for a while, those in charge may not know much about this new profession. What do you...

Everyone deals with inbox clutter, so how do you make your business’s emails stand out from the rest? With so many messages vying for your customers’ attention, and with more and more email hosts filtering promotional content to a less prominent inbox, you’ve got to...

  You may have heard about Periscope, a new Twitter-owned company and app that’s been generating quite a buzz lately. It’s a live video streaming platform, sort of like Skype or FaceTime or Google Hangout. However, instead of streaming to a specific contact, you...

Whether it’s a regularly updated blog, an active Facebook page, a steady Twitter feed, or a curated network of affiliates, internet marketing is becoming an increasingly important part of business marketing strategies. Sure, it’s hard to let the old ways of doing...

Picmonkey has a huge variety of some awesome and funky fonts to use for your graphics, but did you know that you can also use your Word fonts in Picmonkey too? Here's how:

In this video of DIY Online Marketing, Taylor teaches you a quick trick on how to change the color scheme on a Landing Page template using Lead Pages.