How are your news year’s resolutions coming along? If you’re like a lot of people, the first week or two was great — you stuck to your promises and worked dutifully toward your goals. But maybe the last few days have been difficult, and you’re have a hard time staying...

It’s a lot like the age-old question, “If a tree falls in the forest and nobody's around to hear it, does it make a sound?” If you publish a blog post and no one leaves a comment, was it worthwhile? You always want your blog posts to garner a large readership and...

If you publish a blog, email newsletter, or any kind of website, you’ve probably looked for photos on Google’s image search. After all, it’s a much easier way to get images than actually making them yourself, and even though some part of you probably knows that it’s...

We’re always told that we have to network in order to increase our connections and boost our professional opportunities. However, that’s not always as easy as it sounds. We’re busy, for one thing, and we don’t always know where to go to meet these new people. Plus,...

Your customers are all checking their email. Sure, they check social media and surf the web, but if you want to reach them directly, their inbox is where you want to be. And to do that, of course, you’ve got to get them to subscribe to your email list. It may sound...

Wouldn't it be awesome if every time a client made a purchase their name and email were automatically added to your email list? Well hurray for us, because that's exactly what happens when you integrate your Aweber and Paypal. It's also the number 1 trick to creating...

When it comes to entrepreneurship and running a business, success rarely happens by accident. Instead, it’s the result of hard work, great skill, and a winning attitude. While each successful entrepreneur has his or her own individual story, just about all successful...

We always hear that less is more, and nowhere is that more true than in emails. Whether it’s a note to a colleague or a marketing message aimed at a segment of your mailing list, emails should be pithy rather than verbose, succinct rather than drawn out. You may have...

Having big goals and completing big projects are necessary for long-term success. However, they don’t neatly fit on a to-do list — they require a lot of time, include a lot of tasks, and it’s just so easy to quit halfway through and never finish. Or, for many people,...

So what's the best email marketing program for your business? There are so many email marketing platforms out there, and choosing the best one can be a confusing process. Here at Modern World Consulting, we’ve tried most of the available options, and we are extremely...

Delegating, or the act of assigning tasks to employees, is necessary in today’s business world. You’re busy, you can’t do it all yourself, and you certainly don’t want to micromanage your highly capable team members. Plus, with more and more employees telecommuting...

You already know that social media is an important component of any good marketing plan. Keeping up with your company’s tweets, posts, shared photos, and overall online presence is such a big job that many businesses have found it necessary to hire a social media...