9 Things Small Businesses Should Do Before 2016 Ends
Hard as it may be to believe, the year is almost over! As the calendar turns to its final month, many of us start organizing holiday get togethers, planning a trip to see loved ones, or just looking forward to some well deserved time off. Mentally, some of us are...
6 Benefits of Offering an Online Course
The potential for online education is finally being tapped by small businesses. An increasing number of companies and entrepreneurs are offering online classes in their field of expertise to current clients and possible future clients. And why not? The online...
YouTube End Screens: A New & Powerful Marketing Tool
You may have noticed recently that some YouTube videos have end screens on them. This is a new feature that’s been in beta for a few months and just officially rolled out this week, and it allows content creators to add a slate at the end of their videos that includes...
A Helpful Guide For Social Media Profile Images
In today’s digitally networked business world, you are your social media presence. And the first thing that followers and potential customers see when they click on your Facebook, Twitter, Instagram, or LinkedIn profile is the photo (or photos) at the top of your...
7 Tips for Motivating Consumers to Buy Your Online Products & Services
If you’re going to keep your business afloat, you need to sell something. Whether it’s a tangible object that people want or a service that provides value, money needs to come in for your company to be successful. With most businesses operating at least partially...
7 Things to Consider When Launching Your Online Course
An increasing number of businesses are including an online course as part of their product lineup. Providing an educational opportunity is often a great way to engage with clients and followers; businesses that offer an online course find that it’s a way to provide...
How to Get Perfect Lighting For Your Videos!
Videos alone, can catapult a business into growth. But it’s a mystery how those video gurus get their videos crystal clear with lighting to die for. How do they do it?! Well we’ve got the scoop. Not surprisingly, it requires the right equipment, BUT it is surprising...
DIY Create Beautiful Landing Pages: For Beginners
It’s all happend to us before…sales page envy. Ugh. You come across a gorgeous, beautifully designed sales page or webinar registration page, or optin page, and you think….how did they do that?! They either 1.) Hired professionals like ourselves 🙂 OR 2.) they used a...
8 Tips for a Welcome Email that Shines
Whether you get new email subscribers via your website, a social media contest, at an event, or through some other method, they all have one thing in common: they actively want to be on your email list. It’s no wonder, then, that welcome emails — that initial...
When to Send Marketing Emails: A 3-Part Discussion
There’s no question that email has completely changed the marketing game, but it’s not always a foolproof way to get your messages across. You want your subscribers to actually open and read your emails, not automatically relegate them to the trash bin or (even worse)...
Keeping Your Social Calendar: The Best Days and Times to Post
Engaging with followers on various social networks is one of the more organic and effective ways to get your message across. It can help you strengthen your brand, promote your products and services, and keep your company name in the front of your followers’ minds as...
5 Reasons to Choose WordPress For Your Business Website
Whether you’re looking to redesign the website of your established business or starting a new site from scratch, there are a number of website builders and content management systems (or CMSs) that can help make the job easier. One of the most popular and oldest...