Facebook vs. Twitter: Which is Best For Business?

Between Facebook’s 1.3 billion registered users and Twitter’s over 800 million users, businesses have come to realize that they absolutely must use social media to reach their audience. Indeed, the potential for reaching and interacting with people in this way is...

Are You Riding the #Hashtag On Twitter?

Twitter is a crowded place. With over 600 million users and over 58 million tweets per day, it can be tough to break through all the noise and be noticed by anyone, much less your customers. Twitter feeds are updated every second and a tweet that was sent out an hour...

What is Fan Page Friday?

What is Fan Page Friday? You’ve probably seen the hashtag #fanpagefriday, and have to admit the name is a little catchy. I was first introduced to the term a while back by a client of mine who asked if I could include Fan Page Friday into her social media plan. What...

The Best Practices for Your Facebook Page

A Facebook page is a powerful tool for any brand. Whether you are a restaurant, small business, or large corporation, you can gain immense exposure from having a well-run Facebook page for your business. The key is to know what practices are most effective and then to...