The Importance of Using the Right Font(s)
The wide availability of desktop publishing and photo editing software has put the task of graphic design into the hands of the masses. However, as many professional designers can tell you, there’s a big difference between knowing how to use design software and...
Promote Your Event on Social Media: A 3 Step Process!
Whether you have a conference, fundraiser, celebration, or any other special event coming up, you want people to attend. You’re going to need to market and promote this event. This means your marketing plan needs to be firing on all cylinders — or, less figuratively,...
5 Time Management Tips for Work-From-Home Entrepreneurs
If you’re cut from entrepreneurial cloth and are working for yourself to realize your dreams, you may not have an actual office in which to work just yet. Instead, you’re doing the majority of your startup work from home. Not only is that OK — it’s great! You get to...
Create A Webinar Sign Up Page in 10 Minutes
Hosting webinars is one of the most effective ways to grow your online business. If you're not hosting webinars you're missing out on one of the easiest ways to grow your email list, PLUS, webinars allow you to position yourself as a top resource in your industry...
5 Tools Every Small Business Owner Needs
At Modern World Consulting our job is to know the best programs out their for our clients. We spend a lot of time researching and testing and we feel strongly about the programs we choose to refer. Below is our list of programs that prove to be the most valuable in...
8 Ways for Businesses To Earn Trust
Earning the trust of your customers is paramount when you’re running a business. It may not seem like a priority; you’ve got your product and your marketing and your finances to work on first and foremost! However, don’t underestimate how important it is to earn trust...
6 Ways to Use Social Media to Boost Your Website Traffic
Your company’s online presence is multifaceted. There are your social media accounts — your Facebook page, your Twitter handle, maybe your Instagram feed and your LinkedIn profile — and then there’s your business website. And while they all work together to showcase...
Social Media Ads and the Importance of Target Audiences
Social media ads are like the new billboards: rather than posting a sign on the side of the road and hoping people catch a glimpse as they drive by, we’re posting signs on newsfeeds and hoping people stop to look as they scroll by. But in many ways, ads on social...
Improve Your Creative Confidence With These 5 Habits
It’s not always easy to be creative. We all have creative colleagues who blow us away with their creativity and their ability to come up with unique solutions, and we’re often quick to discount our own creativity. But perhaps that lack of confidence isn’t entirely our...
Facebook Chatbots 101: What You Need to Know
Launched way back in 2008, Facebook Chat is a powerful and popular feature that allows users to have direct contact with one another. It’s fun and convenient for everyday people, but for businesses, it’s an essential tool for keeping customers engaged, informed, and...
Automatic Captioning for Facebook Videos: 6 Things You Need to Know
Facebook has recently rolled out a new automatic captioning feature for videos uploaded to its platform. It started early in 2016 for advertisers, and began to be released to all users in October 2016. And while the hard of hearing and other populations who have...
You’re Live on Facebook! Now What? 7 Ideas for Live Content.
Earlier this year, Facebook Live became available to all users, and it’s created a big shift in how small businesses use social media to engage with their followers. Thanks to this feature, the popular social network is no longer just a way to highlight things that...