8 Tips to Improve Your Writing

“Writing is easy,” according to Mark Twain. “All you have to do is cross out the wrong words.”   Oh, if only it were that simple. Most of us have to write as part of our day-to-day work tasks, but that doesn't mean it’s easy for us. The process of taking thoughts...

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7 Helpful Tips for Hiring a Great Freelancer

When you have a specialized job that you need done, but there’s not enough work to hire a full time employee and not regular enough work to hire a part time one, what you want is a freelancer. For many small businesses, bringing in freelance and contract employees is...

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7 Steps to a Better Email Signature

Social media may be hot, and few things can replace face-to-face networking, but for straight up business communication, email is still king. Hundreds of billions of emails are sent every day by employees of companies all over the world, and we’re not showing any...

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Customer Retention: The Key to Success!

We’ve all heard the old song: make new friends but keep the old, one is silver and the other gold. The same philosophy holds true for business customers. It’s great to attract new customers; they mean new sales, new contracts, and new opportunities for your business...

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Four Good Reasons to Regularly Update Your Website

As a living and evolving part of your company’s marketing plan, your business website is not a one and done proposition. It’s not enough to just create a great site — you’ve got to update your site so it changes and improves along with your business. And if you’re not...

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5 Tips for More Effective SEO

If you work in marketing, build websites, or manage your business’s social media, you’ve probably heard enough about SEO in the last few years to last a lifetime. Search engine optimization is an important — and overly hyped — technique for getting your business’s...

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Short and Sweet: Ideal Video Lengths for Social Media

The average person has an eight second attention span, according to a 2015 Microsoft study. It’s short, but can you blame us? With so many spangly visuals constantly competing for our attention, it’s hard to focus on anything for an extended period of time. And while...

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5 Tips for a Great Facebook Split Screen Interview

Digital trends may come and go, but Facebook doesn’t seem to be going away anytime soon. The network recently hit an astonishing two billion users, and since it launched its Live feature a little over a year ago, the potential for both connectivity and business...

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9 Tips For Creating Great Written Content

The internet may be a visual medium, but all pictures and no text make the web a pretty but underwhelming place. Whether your goal is to inform, educate, or explain, you need to provide at least some written content to get across ideas and concepts related to your...

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Promote Your Event on Social Media: A 3 Step Process!

Whether you have a conference, fundraiser, celebration, or any other special event coming up, you want people to attend. You’re going to need to market and promote this event. This means your marketing plan needs to be firing on all cylinders — or, less figuratively,...

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6 Ways to Use Social Media to Boost Your Website Traffic

Your company’s online presence is multifaceted. There are your social media accounts — your Facebook page, your Twitter handle, maybe your Instagram feed and your LinkedIn profile — and then there’s your business website. And while they all work together to showcase...

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Social Media Ads and the Importance of Target Audiences

Social media ads are like the new billboards: rather than posting a sign on the side of the road and hoping people catch a glimpse as they drive by, we’re posting signs on newsfeeds and hoping people stop to look as they scroll by. But in many ways, ads on social...

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Improve Your Creative Confidence With These 5 Habits

It’s not always easy to be creative. We all have creative colleagues who blow us away with their creativity and their ability to come up with unique solutions, and we’re often quick to discount our own creativity. But perhaps that lack of confidence isn’t entirely our...

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Facebook Chatbots 101: What You Need to Know

Launched way back in 2008, Facebook Chat is a powerful and popular feature that allows users to have direct contact with one another. It’s fun and convenient for everyday people, but for businesses, it’s an essential tool for keeping customers engaged, informed, and...

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YouTube End Screens: A New & Powerful Marketing Tool

You may have noticed recently that some YouTube videos have end screens on them. This is a new feature that’s been in beta for a few months and just officially rolled out this week, and it allows content creators to add a slate at the end of their videos that includes...

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A Helpful Guide For Social Media Profile Images

In today’s digitally networked business world, you are your social media presence. And the first thing that followers and potential customers see when they click on your Facebook, Twitter, Instagram, or LinkedIn profile is the photo (or photos) at the top of your...

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8 Tips for a Welcome Email that Shines

Whether you get new email subscribers via your website, a social media contest, at an event, or through some other method, they all have one thing in common: they actively want to be on your email list. It’s no wonder, then, that welcome emails — that initial...

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