5 Tips for More Effective SEO

If you work in marketing, build websites, or manage your business’s social media, you’ve probably heard enough about SEO in the last few years to last a lifetime. Search engine optimization is an important — and overly hyped — technique for getting your business’s...

read more

Short and Sweet: Ideal Video Lengths for Social Media

The average person has an eight second attention span, according to a 2015 Microsoft study. It’s short, but can you blame us? With so many spangly visuals constantly competing for our attention, it’s hard to focus on anything for an extended period of time. And while...

read more

5 Tips for a Great Facebook Split Screen Interview

Digital trends may come and go, but Facebook doesn’t seem to be going away anytime soon. The network recently hit an astonishing two billion users, and since it launched its Live feature a little over a year ago, the potential for both connectivity and business...

read more

9 Tips For Creating Great Written Content

The internet may be a visual medium, but all pictures and no text make the web a pretty but underwhelming place. Whether your goal is to inform, educate, or explain, you need to provide at least some written content to get across ideas and concepts related to your...

read more

Promote Your Event on Social Media: A 3 Step Process!

Whether you have a conference, fundraiser, celebration, or any other special event coming up, you want people to attend. You’re going to need to market and promote this event. This means your marketing plan needs to be firing on all cylinders — or, less figuratively,...

read more

6 Ways to Use Social Media to Boost Your Website Traffic

Your company’s online presence is multifaceted. There are your social media accounts — your Facebook page, your Twitter handle, maybe your Instagram feed and your LinkedIn profile — and then there’s your business website. And while they all work together to showcase...

read more

Social Media Ads and the Importance of Target Audiences

Social media ads are like the new billboards: rather than posting a sign on the side of the road and hoping people catch a glimpse as they drive by, we’re posting signs on newsfeeds and hoping people stop to look as they scroll by. But in many ways, ads on social...

read more

Improve Your Creative Confidence With These 5 Habits

It’s not always easy to be creative. We all have creative colleagues who blow us away with their creativity and their ability to come up with unique solutions, and we’re often quick to discount our own creativity. But perhaps that lack of confidence isn’t entirely our...

read more

Facebook Chatbots 101: What You Need to Know

Launched way back in 2008, Facebook Chat is a powerful and popular feature that allows users to have direct contact with one another. It’s fun and convenient for everyday people, but for businesses, it’s an essential tool for keeping customers engaged, informed, and...

read more

YouTube End Screens: A New & Powerful Marketing Tool

You may have noticed recently that some YouTube videos have end screens on them. This is a new feature that’s been in beta for a few months and just officially rolled out this week, and it allows content creators to add a slate at the end of their videos that includes...

read more

A Helpful Guide For Social Media Profile Images

In today’s digitally networked business world, you are your social media presence. And the first thing that followers and potential customers see when they click on your Facebook, Twitter, Instagram, or LinkedIn profile is the photo (or photos) at the top of your...

read more

8 Tips for a Welcome Email that Shines

Whether you get new email subscribers via your website, a social media contest, at an event, or through some other method, they all have one thing in common: they actively want to be on your email list. It’s no wonder, then, that welcome emails — that initial...

read more

When to Send Marketing Emails: A 3-Part Discussion

There’s no question that email has completely changed the marketing game, but it’s not always a foolproof way to get your messages across. You want your subscribers to actually open and read your emails, not automatically relegate them to the trash bin or (even worse)...

read more

How to Use Snapchat For Business

Snapchat is huge with Millennials, so it's important to learn how to use snapchat for business. A recent survey by statistics portal Statista, shows that over 60% of Snapchat users are in the coveted 18-34 age bracket, with fewer than 15% over the age of 35. It’s a...

read more

How To Ask For Testimonials

A testimonial from a prominent satisfied customer or client can go a long way in persuading others to utilize your business or buy your product, which is why it is so important to learn how to ask for testimonials. Testimonials bolster your credibility, lend a great...

read more

What is Facebook 360: 5 Things to Know

What is Facebook 360? In addition to the regular feed of selfies, summer vacation shots, and cute kid videos, you’ve probably noticed some 360-degree photos and videos on Facebook lately. The social media giant rolled out support for 360 content in June, and in a...

read more
Powered by WishList Member - Membership Software