9 Tips For Creating Great Written Content

The internet may be a visual medium, but all pictures and no text make the web a pretty but underwhelming place. Whether your goal is to inform, educate, or explain, you need to provide at least some written content to get across ideas and concepts related to your...

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Promote Your Event on Social Media: A 3 Step Process!

Whether you have a conference, fundraiser, celebration, or any other special event coming up, you want people to attend. You’re going to need to market and promote this event. This means your marketing plan needs to be firing on all cylinders — or, less figuratively,...

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6 Ways to Use Social Media to Boost Your Website Traffic

Your company’s online presence is multifaceted. There are your social media accounts — your Facebook page, your Twitter handle, maybe your Instagram feed and your LinkedIn profile — and then there’s your business website. And while they all work together to showcase...

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Social Media Ads and the Importance of Target Audiences

Social media ads are like the new billboards: rather than posting a sign on the side of the road and hoping people catch a glimpse as they drive by, we’re posting signs on newsfeeds and hoping people stop to look as they scroll by. But in many ways, ads on social...

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Improve Your Creative Confidence With These 5 Habits

It’s not always easy to be creative. We all have creative colleagues who blow us away with their creativity and their ability to come up with unique solutions, and we’re often quick to discount our own creativity. But perhaps that lack of confidence isn’t entirely our...

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Facebook Chatbots 101: What You Need to Know

Launched way back in 2008, Facebook Chat is a powerful and popular feature that allows users to have direct contact with one another. It’s fun and convenient for everyday people, but for businesses, it’s an essential tool for keeping customers engaged, informed, and...

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YouTube End Screens: A New & Powerful Marketing Tool

You may have noticed recently that some YouTube videos have end screens on them. This is a new feature that’s been in beta for a few months and just officially rolled out this week, and it allows content creators to add a slate at the end of their videos that includes...

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A Helpful Guide For Social Media Profile Images

In today’s digitally networked business world, you are your social media presence. And the first thing that followers and potential customers see when they click on your Facebook, Twitter, Instagram, or LinkedIn profile is the photo (or photos) at the top of your...

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8 Tips for a Welcome Email that Shines

Whether you get new email subscribers via your website, a social media contest, at an event, or through some other method, they all have one thing in common: they actively want to be on your email list. It’s no wonder, then, that welcome emails — that initial...

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When to Send Marketing Emails: A 3-Part Discussion

There’s no question that email has completely changed the marketing game, but it’s not always a foolproof way to get your messages across. You want your subscribers to actually open and read your emails, not automatically relegate them to the trash bin or (even worse)...

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How to Use Snapchat For Business

Snapchat is huge with Millennials, so it's important to learn how to use snapchat for business. A recent survey by statistics portal Statista, shows that over 60% of Snapchat users are in the coveted 18-34 age bracket, with fewer than 15% over the age of 35. It’s a...

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How To Ask For Testimonials

A testimonial from a prominent satisfied customer or client can go a long way in persuading others to utilize your business or buy your product, which is why it is so important to learn how to ask for testimonials. Testimonials bolster your credibility, lend a great...

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What is Facebook 360: 5 Things to Know

What is Facebook 360? In addition to the regular feed of selfies, summer vacation shots, and cute kid videos, you’ve probably noticed some 360-degree photos and videos on Facebook lately. The social media giant rolled out support for 360 content in June, and in a...

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6 Tips to Stop Emails Going to Spam

It may be the high-pitched punch line of an old Monty Python sketch, but when it comes to the marketing emails that you send out to your recipient list, you want nothing to do with Spam. With all the time you spend crafting those messages, you want them to be read,...

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8 Ways to Improve Your Social Media Video

It’s easier than ever to share video on social media, largely because it’s easier than ever to shoot video. Just a decade ago, video cameras were standalone devices that cost at least $500 and needed tape to capture footage; now, you have an HD video camera on your...

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Best Paid WordPress Themes

A wordpress theme is the backbone of your site, and it's probably one of the most important choices you'll make when it comes to designing your site. Although there are a lot of free themes out there that offer quite a bit, below is our list of our favorite best paid...

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