Facebook Live 101

It’s no longer enough to live Tweet or post photos from events as they happen. Now, with better mobile networks and a video camera in just about everyone’s pocket, live video streams are becoming the standard in updating followers and customers. Recently, Facebook...

6 Steps to a Successful Social Media Strategy

In the marketing world, social media is still somewhat akin to the wild west. It’s a new frontier, continually expanding, and while we’re doing a pretty good job defining the rules as we go along, the problem is that the lay of the land keeps changing. Users come and...

5 Ways to Optimize Your Facebook Ads

Don Draper never had to go over strategies for Facebook ads, but in 2016, expanding marketing efforts to social networks is just how advertising is done. When it comes to Facebook ads, as with any ads, you want to get the most for your money. This means reaching the...

6 Reasons to Accept All Linkedin Requests

“Who is this person,” you wonder, “and why does she want to connect with me on Linkedin?” We’ve probably all asked ourselves this very question when faced with a Linkedin request from someone we don’t think we know. Social networks are for connecting with friends and,...

6 Ideas for Visual Social Media Content

Humans are visual creatures, and all the social media with which we’re currently enthralled fits so well with our inherent love of pictures. Photos on Facebook catch our eye as we scroll by, we devour the visual content on Pinterest, and Instagram became popular...