6 Ways to Use Social Media to Boost Your Website Traffic

Your company’s online presence is multifaceted. There are your social media accounts — your Facebook page, your Twitter handle, maybe your Instagram feed and your LinkedIn profile — and then there’s your business website. And while they all work together to showcase...

Social Media Ads and the Importance of Target Audiences

Social media ads are like the new billboards: rather than posting a sign on the side of the road and hoping people catch a glimpse as they drive by, we’re posting signs on newsfeeds and hoping people stop to look as they scroll by. But in many ways, ads on social...

Facebook Chatbots 101: What You Need to Know

Launched way back in 2008, Facebook Chat is a powerful and popular feature that allows users to have direct contact with one another. It’s fun and convenient for everyday people, but for businesses, it’s an essential tool for keeping customers engaged, informed, and...