Make the Most of Your Facebook Cover Image: 6 Tips

It’s a small area — just 828 pixels by 315 pixels in your vast marketing landscape — but the cover image on your business’s Facebook page is an important part of your social media presence. It’s a blank canvas, a prominent visual space, even bigger than your profile...

5 Tools that Help You Maintain a Strong Facebook Presence

If you’re running a business, even a small business, it’s expected that you’ve got a Facebook page. However, it’s also expected that this Facebook page will be updated regularly, and that any promotions and advertising you do on Facebook will look good and be properly...

Social Media Roundup: Pros and Cons of 6 Networks

There are numerous popular and well established social media networks, but when it comes to social marketing, it takes a lot of resources to have a strong presence on all of them. However, if you focus on the social networks that are most used by your target audience,...

5 Common Mistakes Social Media Marketers Make

Even though it feels like we’ve been using social networks as part of our marketing efforts for a long time, in reality we’re still just feeling our way through the social media landscape. And really, can you blame us? The rules for social media seem to change nearly...

7 Tips For Making the Most of Facebook Live

Last week, we told you about Facebook Live, a new live streaming function on the popular social network. This week, we’d like to delve a little deeper and talk about using Facebook Live as part of your company’s marketing efforts. After all, it’s a powerful and free...